my portfolio

From Offensive to Edgy

Business transformation of Ameircan Apparel, a individual assigment at hyper island. To make a business profotable again with new stratedy and technology. 
The focus of changing Ameircan Apparel was to make the stores into showrooms, with intregrated member scheme to make the experience more personlised. To change the advertisment to be only on Snapchat and Instagram and to be where the users are and use the advantage they have to be assecceble and a brand that cares.