Project - iBac
About
Alcohol is a constant in our history, whether we like it or not. iBac is a product that deals with the issue of not knowing your BAC (Blood alcohol content) smartly and innovatively.
Challenges
It felt like an important product to design. But the means were small and the budget too.
My role
UX/UI design consultant. Enhancing the UX for a better and cohesive experience.
The project
iBac wanted the App to reflect the easy-to-use, available and quick product that iBac is. To enable people to take a small and smart breathalyser with them, everywhere. The case also involved Alcosystems, the B2B solution, and My iBac, the B2C solution. One crucial point was to establish a clear distinction between these two products. The project included a UI/UX focus, usability, cross-platform design, and a deep understanding of the product and the user. Design of both the packaging, UI, homepage and hardware for the iBac unit.