I’m Emelie Vänstedt, a Senior Product Designer with over 8 years of experience delivering outcome-driven solutions across SaaS, travel-tech, and digital platforms.

With 5+ years of experience in UX and product development, I excel at translating complex challenges into simple, elegant designs.

My work with SaaS and B2B products has honed my ability to understand complex systems and distil them into clear, user-friendly experiences. I love challenging assumptions, diving deep into data-heavy projects, and finding opportunities for innovation.

With a strong foundation in graphic design and a love for typography, I approach every project holistically, from user research to visual design principles, ensuring thoughtful, cohesive results.

My way of working

I believe in close collaboration and open communication at every stage of the design process. My working style is hands-on and iterative. I enjoy facilitating workshops, rapidly prototyping in Figma, and validating ideas early with real users and stakeholders.

I thrive in cross-functional teams, bridging design, product, and development, and I continuously seek feedback to refine and elevate solutions. My focus on accessibility and measurable outcomes means I always aim to create products that are not only beautiful but genuinely make a difference for diverse user groups and business goals.

I specialise in crafting clear, accessible, and scalable designs that deliver measurable business and user impact.