Alcohol is a constant in our history, whether we like it or not. iBac is a product that deals with the issue of not knowing your BAC (Blood alcohol content) smartly and innovatively. They wanted the App to reflect the easy-to-use, available and quick product that iBac is. To enable people to take a small and smart breathalyser with them, everywhere. The case also involved Alcosystems, which is the B2B solution, while My iBac is the B2C solution. One crucial point was to establish a clear distinction between these two products. The project included UI/UX focus, usability, design over multiple platforms, and a deep understanding of the product and the user. Design of both the packaging, UI, homepage and hardware for the iBac unit.

Client: Alcosystems

Homepage: MyiBac, Alcosystems

Task: Enhancing the UX for a better and cohesive experience. 

Focus: One product, with the faces of two radically different audiences. 

The iBac unit

The question was how to make the iBac unit that connects to the phone look like it's not a breathalyser—using lifestyle thinking and focusing on quality in the product. The process ended with two final versions in gold and black, in aluminium with plastic details.