Leo & Wolf is a brand of pet food with the philosophy of making it as natural as possible. The meat content is always over 80% and only uses natural products. The design had to reflect this way of thinking. The problem is that the end-user doesn't buy the products; the owner does. So a product that goes against the whole "green is healthy" trend still had to appeal to someone who might not eat meat at all. The focus of the design had to revolve around watercolour illustrations, straightforward typography, and simplicity.

Client: Leo & Wolf
Task: Create Treats for Cats and Dogs
Focus: Package design, differentiation, target groups