Leo & Wolf is a brand of pet food with the philosophy of making it as natural as possible. The meat content is always over 80% and only use natural products. The design had to reflect this way of thinking. The problem is that the end-user doesn't buy the products, the owner does. So a product that goes against the whole "green is healthy" - trend, still had to appeal to someone that might not eat meat at all. Focus on the design had to revolve around watercolour illustrations, clear typography and simplicity.

Client: Leo & Wolf
Task: Create Treats for Cats and Dogs
Focus: Package design, differentiation, target groups